Behind the Skull
What's with the skull?
So what's with the skull? It’s a simple.
Play Bold. Enjoy the day. And play every round like it's your last.
The sugar skull is a traditional symbol from Día de los Muertos (Day of the Dead) — Mexico’s annual celebration honoring loved ones who’ve passed. The skulls represent the souls of the departed, but they’re not morbid at all — they’re joyful, colorful, and full of life. The idea is that death isn’t an end; it’s part of the cycle — something to celebrate, not fear.
The Origin Story
My family’s played this game for generations — from muni grinders to private-club warriors. We’ve won, lost, and lost again. But as ruthless competitors (it’s in our DNA), every round has always had 2 rules:
- Always give it your all while you're out on the course and
- don't take yourself too seriously.
When we stumbled into the art of Día de los Muertos — that wild, beautiful celebration of life through the lens of death — it hit me. That’s golf.
The bad rounds come for us all. You can’t swing afraid. Laugh off the bogeys. Bury them deep. Celebrate the great swings. And always take that breath of fresh air to soak up the magic of the day. You're here in the flesh - have some fun and play like you mean it.
Dead Bogeys was never meant to be a brand. It’s just a reminder of how we want to play this game.
Grab one of these pieces of finely stitched artwork before they're gone.
(Don't say we didn't warn you)
